Step 4 - What

Select Attributes for Your Experiment

In this step, you’ll define the key attributes for your conjoint analysis survey. These attributes represent crucial aspects of your study—whether it’s a product, service, or public policy. Each attribute will include multiple levels, representing variations that survey participants will evaluate.

Edit or Add New Attributes and Levels

To modify existing attributes or levels, simply click on the text to edit. To add a new attribute, click “Add New Attribute,” and corresponding levels will be generated automatically. Press Enter to save new levels. To exclude specific attributes from the experiment, uncheck the boxes next to them.