Our Experiment Results Page

The Experiments page serves as the repository of previously run experiments.

1

Your Insights Hub

The Experiment Results Page is where you’ll see all the answers you’ve been waiting for. Let’s break it down step by step:

How to Know Your Results Are Ready

Time to Complete

Most experiments take 3 to 5 minutes.

Notifications

  • You’ll see a red dot in the notification tab when your results are ready.
  • If you’ve enabled email updates, you’ll get an email too.

Note: Make sure to open the notification tab to see the results!

Accessing Your Results

  1. Expand the Experiment Results Card in the dashboard.
  2. Click the Market Simulation Button for a detailed breakdown.

Understanding Your Results

Clicking on an experiment will expand more summary information such as the following:

  • High-Level Feature Importance
  • Feature Behavioral Impact
  • Causal Graph
  • Details
  • Visualization
1

Causal Graph

Note: This is a placeholder visualization that doesn’t provide actionable insights. It will soon be removed from the platform.

The Summary Graph (AMCE Graph)

1

The AMCE Graph (Average Marginal Component Effect) is a powerful visualization used in conjoint analysis. It reveals how individual attributes or components of a product influence user preferences by calculating the average effect of each attribute while holding all others constant.

Graph Details

  • Attributes (Y-Axis): Represents the different features of the product (e.g., “Free Shipping” or “Red Color”).
  • Marginal Effects (X-Axis):
    • Positive values show features that increase the likelihood of user preference.
    • Negative values show features that decrease the likelihood.
  • Confidence Intervals: Horizontal lines indicate the level of certainty around each estimate.

This graph is critical for understanding which features drive the biggest impact on decision-making and helps prioritize product improvements.

Experiment Details

Scroll down to see:

  • Experiment ID (for tracking).
  • Your setup (who, where, and what you tested).

Access Market Simulation

  • Click the Market Simulation Button on the result card.
  • This will open a detailed page with all the data visualizations and interpretations.
1