Market Simulator

Video Summary

Where to Go to See Results

Expand the Experiment Result Card:

  • Locate your completed experiment on the dashboard.
  • Click to expand the result card for a summary and quick insights.

Access Market Simulation:

  • Click the Market Simulation button on the result card.
  • This will open a detailed page with all the data visualizations and interpretations.
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How to Interpret the Market Simulator (Per Tab)

Attribute Importance

What It Shows:

  • Which features/attributes are most important to users.
  • Preferences for specific levels under each feature.
  • Insights into the top 10 levels users consider worth paying extra for.
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Market Simulator Tab

What It Does:

  • Compare expected market share and revenue for different product setups.
  • Predict how demand might change with price adjustments.
  • Generate recommendations for improving a product (e.g., changing a feature to increase revenue by a specific percentage).
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Trait Analysis

Purpose:

  • Isolates how individual product traits influence user preferences.

Examines:

  • Preferences across different levels of each feature.
  • Variations based on user characteristics (e.g., age, income).
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Mindsets

What Are Mindsets?

  • User groups categorized by shared preferences and decision-making patterns.

What You’ll Learn:

  • Characteristics of each mindset (e.g., traits or behaviors).
  • Features or attributes that matter most for each group.
  • How preferences differ between mindsets.

Applications:

  • Tailor marketing strategies to each mindset.
  • Design products that align with their preferences.
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Causal Marketing

Focus:

  • Understanding casual or spontaneous decision-making patterns.

Insights Provided:

  • Why this mindset is an attractive target.
  • Which messages and product features resonate with casual buyers.
  • Best strategies for driving low-barrier conversions, emphasizing ease and immediate benefits.