Welcome to Subconscious.ai

Conduct Causal Market Research cheaper, faster and more ethically than existing methods, with guaranteed human-level reliability.

What We Do

Our technology allows users to conduct causal experiments for any human behavior at a fraction of the cost and time of traditional methods.

We use Generative AI methods to design Causal Experiments, simulate respondents, and analyze results equivalent to the most well-replicated human causal studies.

Philosophy

At Subconscious.ai, we believe that understanding human behavior should be accessible, insightful, and empowering for everyone. Our goal is to help you uncover the “why” behind decisions, whether you’re developing a new product, refining your marketing strategy, or trying to understand what makes your customers tick. Traditional market research is slow, expensive, and often doesn’t dig deep enough. We’ve created a solution that changes that by using AI-powered synthetic respondents to give you insights that are just as reliable as traditional research—only faster, more affordable, and always ethical. You’ll have the tools to ask any cause-and-effect question and get actionable answers within minutes

How We Do It

Our causal experimentation process involves four key parts:

  1. Synthetic Respondents
    These are AI-generated profiles based on data from millions of real users.The platform uses these synthetic respondents to simulate realistic human decision-making at scale.

  2. Causal AI Models
    The platform applies Causal AI to design experiments that explore cause-and-effect relationships behind human behavior. This allows businesses to run randomized controlled trials (RCTs) and analyze outcomes.

  3. Interactive Experimentation
    Users interact with the platform by inputting questions or hypotheses.The platform then guides them through experimental design, audience selection (synthetic respondents), data collection, and analysis.

  4. Efficiency and Cost Savings
    The platform automates the entire research process—from experimental design to result analysis. Reduces the time and cost associated with traditional market research by up to 100x.

This enables businesses to gain near-real-time insights into customer behaviors, market dynamics, and product performance with high accuracy and at a fraction of the cost.


Get support

Want to get in touch with the Subconscious AI team? Reach out to us via email. We’re here to help!