Step 1 - Why

Starting Your Experiment: Asking a Causal Question

To begin your experiment, start by asking a causal question about human behavior. Your question should aim to uncover the reasons behind actions, preferences, or attitudes. To create an effective question, first identify the behavior you’re interested in, then explore the factors influencing it.

For example:

• You could ask, “How does fuel efficiency impact car buying?”
• Or, take a broader approach with, “What causes car buying?”

Using the ‘Brainstorm Questions’ Feature

If you’re unsure how to phrase your causal question or need ideas, the Brainstorm Questions feature is a valuable tool for generating suggestions. Here’s how to use it:

• Click on Brainstorm Questions without any input: This will provide example questions based on general human behavior, offering inspiration if you’re just starting out.
• Enter a topic or idea before clicking Brainstorm Questions: If you already have a concept in mind, type it into the box (e.g., “cars” or “electric cars”). The tool will then generate relevant suggestions that you can refine and use as a starting point for your experiment.