Goal-Based Programming

1. Get Clear on Your Goal

  • Start by focusing on the outcome you want: Whether it’s figuring out which marketing message resonates best with your audience, testing a new product feature, or understanding customer preferences, having a crystal-clear goal will shape everything that follows.
  • Example: Maybe you’re launching a new product and want to know, “Which type of messaging—affordability, innovation, or sustainability—will get millennials excited about this?“

2. Turn Your Goal Into a Hypothesis

  • Think of this like setting up a science experiment, but simpler! Take your goal and turn it into a testable idea. For example, “I believe that messaging focused on sustainability will increase interest in our product by 10% among millennials.”
  • Identify what you’ll be testing: The outcome you’re measuring (like interest or purchase intent) and the factors you’ll change (like different messaging types). This helps keep everything focused on cause and effect.

3. Design Your Experiment with Subconscious.ai

Subconscious.ai makes it easy: You don’t have to be a data scientist to create a powerful experiment. With the platform’s built-in tools, you’ll be guided through designing a randomized controlled trial (RCT)—the gold standard for understanding what drives behavior.

How it works:

  • Enter your hypothesis and key variables into the platform (e.g., testing different types of messaging).
  • Choose your audience: Subconscious.ai lets you create or simulate the ideal audience. So, if you’re targeting millennials, you can select that group and get responses from AI-driven synthetic respondents that mirror their preferences.
  • Set up different scenarios: This is where you’ll test different versions of your messaging (like sustainability-focused versus price-focused). Subconscious.ai will help you set this up with just a few clicks.

4. Use Subconscious.ai’s Power to Simulate Real Behavior

Meet your virtual audience: Subconscious.ai uses synthetic respondents that act like real people, allowing you to see how different groups react to the changes you’re testing. Think of it as a “digital twin” of your audience!
Why this matters: The platform’s AI models don’t just tell you what’s happening—they explain why. For example, you’ll know whether millennials prefer the sustainability message because it aligns with their values, or if it simply stands out more in today’s market​​.

5. Run the Experiment

Time to let the platform do its thing! Once you’ve set everything up, Subconscious.ai will run the experiment, gathering data from your synthetic respondents. The platform is fast, so you’ll get results quickly—no waiting weeks for surveys to trickle in!
Statistical rigor made easy: You don’t need to worry about complicated calculations. Subconscious.ai ensures your experiment has enough data to give reliable, meaningful results​.

6. Dive Into the Results

Now for the fun part! Once the experiment is done, Subconscious.ai will provide you with a detailed report showing what worked, what didn’t, and why. You’ll get to see which messages or features drove the biggest changes in your target outcome (like purchase intent).
Look for the key insights:

  • How much did each message affect your desired outcome?
  • Did certain segments (like younger vs. older millennials) respond differently?
  • What are the underlying reasons behind their choices?

7. Refine and Improve

Remember, experimentation is an ongoing process: Subconscious.ai makes it easy to tweak your approach. Based on what you’ve learned, you can adjust your variables, run follow-up experiments, or dive deeper into specific insights. Every iteration brings you closer to perfecting your strategy​​.
The platform learns, too! The more you use it, the smarter it gets—adapting and refining its models to better reflect real human behavior over time​.

8. Make Confident, Data-Backed Decisions

Use what you’ve learned to take action: Whether it’s updating your marketing strategy, tweaking product features, or making decisions about pricing, you’ll have the data and insights to confidently move forward. Subconscious.ai provides you with results that aren’t just accurate—they’re actionable​​.

9. Stay Ethical and Privacy-Conscious

No worries about privacy concerns: One of the best things about Subconscious.ai is that it uses synthetic respondents, so you can explore sensitive or challenging topics without any risk of privacy breaches. It’s a responsible, ethical way to gather deep insights without compromising personal data​​.

In Summary :

  • Know your goal: Get specific about what you want to achieve.
  • Formulate a hypothesis: Think about what you want to test and why.
  • Design your experiment: Use Subconscious.ai’s tools to create a scientifically rigorous test.
  • Run it and analyze: Let the platform show you what works and why.
  • Iterate and refine: Keep testing and improving for even better results.