# Subconscious.ai documentation Source revision: a0762b2c20f8e00de6f916efa286ee56bd772b35 ## Subconscious.ai documentation Source: https://docs.subconscious.ai/ Subconscious.ai documentation Subconscious.ai runs causal experiments on simulated respondents. You ask a question about human behaviour; the platform designs a conjoint experiment, builds a representative synthetic population, runs the survey, and returns estimated effects. Everything the product does is available through the SuperEgo REST API. Start here If you want toGo toMake your first API call in ten minutesQuickstartGet and use an access tokenAuthenticationUnderstand what an experiment actually doesHow it worksLook up an endpointAPI referenceDrive experiments from Claude or CursorMCP server What the API covers Experiment design: generate attributes and levels for a research question, build an orthogonal design matrix, and write respondent instructions. Populations: select and validate a synthetic respondent population from demographic and trait targeting. Execution: run the survey against simulated respondents. Results: retrieve AMCEs, importance scores, willingness-to-pay, and the raw artifacts behind them. Human baselines: compare simulated results against replicated human studies. Conventions The API is versioned in the path (/api/v1, /api/v2). A version is never changed in place; new behaviour arrives as a new path. Requests and responses are JSON. All published endpoints require a bearer token. Long-running work is asynchronous: you receive a run id immediately and poll for completion. See Poll a run, which also covers the known reliability caveats. ## How it works Source: https://docs.subconscious.ai/concepts/how-it-works How it works Traditional causal market research is slow and expensive because recruiting humans is slow and expensive. Subconscious.ai replaces the recruited panel with simulated respondents, and keeps the experimental design and statistics unchanged. The four parts Synthetic respondents. AI-generated respondent profiles, built to be demographically representative rather than convenient. Because the population is constructed rather than recruited, it does not suffer from self-selection bias or oversampling of whoever answers surveys. Causal experimental design. Every study is a randomised discrete choice experiment. Randomisation is what licenses causal claims: attributes vary independently of one another, so an effect can be attributed to the attribute rather than to what it correlates with. Correlational work can rule things in. Only a randomised design rules things out. xkcd 925, Randall Munroe, CC BY-NC 2.5. Interactive design. You supply a question; the platform proposes attributes, levels, and respondent instructions, and you correct them before running. Automation. Design, execution, and analysis run without a human in the loop, which is where the cost and time reduction comes from. What is genuinely different The claim is not that a language model can guess what people want. It is that a well-specified experiment run against a representative simulated population reproduces the effects measured in human studies: a claim that is testable, and tested. See Human baselines. What it is not Not a survey tool. There is no recruiting, no fielding, no incentives. Not a forecast. It measures relative preference within the design you gave it. Not a replacement for talking to customers. It answers "which of these moves the decision", not "what should we build". ## Human baselines Source: https://docs.subconscious.ai/concepts/human-baselines Human baselines Simulated respondents are only worth anything if they reproduce what humans do. Human baselines are how that gets checked, rather than asserted. The method Take a published human conjoint study. Re-run it on the platform with the same attributes, levels, and design. Compare the estimated effects against the original human results. If the simulated AMCEs track the human AMCEs: same direction, comparable magnitude, same ranking of what matters: the platform reproduces that study. Where they diverge, that is a finding too, and a bound on what the platform should be trusted for. Through the API Baseline replications and their AMCEs are available: curl "$SUBCONSCIOUS_API/api/v1/human-baselines/$HB_FOLDER/replications-amces" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" You can also run baselines in batch, and transcribe a study from a PDF to set one up. See the API reference. How to use this When you present a result to someone who has not seen the platform before, the question is always "why should I believe this?" The honest answer is the replication record: here are published human studies, here is what the platform produced for them, here is how closely they agree. That record is also the right place to check before running in a new domain. Replication in one area is evidence, not a guarantee, for another. ## Methodology Source: https://docs.subconscious.ai/concepts/methodology Methodology A Subconscious.ai experiment is a discrete choice experiment (a conjoint study), run against simulated respondents rather than recruited humans. The statistical machinery is the same one used for human conjoint data. Experimental design An experiment describes a set of attributes (the features under study) and their levels (the values each feature can take). From these the platform builds a design matrix: each row is one choice task, and each task presents a respondent with several complete profiles. The design is orthogonal and blocked: Orthogonal: attribute levels vary independently of one another, so the effect of each attribute can be estimated separately rather than being confounded with its neighbours. Blocked: the full set of tasks is partitioned so no single respondent answers all of them, while the design as a whole remains balanced. Levels are shuffled and profiles are randomised per respondent, with seeded randomness so a run can be reproduced. What gets estimated The headline quantity is the AMCE, the average marginal component effect: the average change in the probability that a profile is chosen when one attribute moves from its baseline level to another, holding everything else fixed. Because the design is randomised and orthogonal, an AMCE is a causal estimate within the experiment, not a correlation. Derived quantities include: Importance: how much an attribute moves choice relative to the others. Willingness to pay: an effect expressed in the units of a price attribute, when the design includes one. Market share simulation: predicted shares for a set of competing profiles. Estimators Three estimators run on every successful conjoint survey: OLS: a linear probability model. Fast, and a useful sanity check. Conditional (multinomial) logit: the standard discrete choice model, estimating utilities over the choice set. Hierarchical Bayes mixed logit: estimated by MCMC, allowing preferences to vary across respondents rather than assuming one shared taste vector. This is what supports segment-level and mindset analysis. Reporting several estimators is deliberate. Agreement between them is evidence the result is not an artefact of one model's assumptions; disagreement is a signal to look harder before acting on the finding. Validation Simulated respondents are only useful if they behave like the humans they stand in for. The platform is validated by replicating published human conjoint studies and comparing effect estimates against the original results. See Human baselines. Reading a result honestly An AMCE is an average. A large average effect can hide a segment that moves the other way; look at the mixed logit output before assuming uniformity. A point estimate on its own is a decoration. The interval is the finding. Effects are defined relative to a baseline level. Changing the baseline changes the numbers without changing the underlying preference. The experiment measures choice among the profiles you specified. It says nothing about options you did not put in the design. Research validity checklist Use four checks before taking a result into a product or market decision. Decision validity The experiment names the decision, chooser, alternatives, and outcome. The planned action and success threshold were set before the result was seen. Design validity Attributes are distinct and actionable. Levels are plausible, mutually exclusive within an attribute, and cover the range the decision owner can use. The baseline and opt-out reflect a real choice. Estimation validity The run produced its expected artifacts. The result reports the design and population that were approved before launch. Effects are read with uncertainty, relative to their baselines. OLS, conditional logit, and hierarchical Bayes estimates broadly agree, or their disagreement is investigated. Segment-level effects are checked before using an average as a universal claim. External validity The population faces the decision in the stated time and place. Simulated choice is described as simulated choice, not observed sales, prevalence, or recruitment yield. Market simulations contain feasible products and only support comparisons among the submitted alternatives. See From question to decision for the operational workflow that applies this checklist. ## Use cases Source: https://docs.subconscious.ai/concepts/use-cases Use cases Causal experiments answer one shape of question: given a set of options, which features change the decision, and by how much. That shape recurs across domains, which is why the same platform serves a pricing question and a vaccine acceptance study. What teams run AreaQuestions it answersPricingPrice sensitivity and elasticity. Willingness to pay per feature. Competitive pricing against a named set of rivals.Product developmentWhich features drive choice and which are table stakes. Where the gaps are. Which improvements are worth building.Market segmentationWhich segments exist by preference rather than by demographics. What each one actually wants.Brand and positioningWhich claims move choice, and for whom. Whether a message that works for one segment repels another.Marketing effectivenessWhich channels and campaigns change behaviour rather than correlate with it.Market structureSimulated share across competing profiles, including cannibalisation of your own options.Retention and churnWhat drives customers to stay or leave, and what a retention offer is worth.Product launchMarket reaction before launch. Go-to-market choices tested rather than argued.User experienceWhich design and flow choices change conversion.Public policyResponse to regulation, campaigns, and interventions: vaccine acceptance, immigration preferences, transport choice.HealthcarePatient preferences, treatment trade-offs, health policy interventions.SustainabilityAttitudes to sustainable options, and what people will trade to get them.Risk and market entryEntry evaluations, demand estimates, and where the downside sits.Innovation and R&DTesting ideas before they are built. Where it is used Market research · retail and e-commerce · healthcare and pharmaceuticals · technology and SaaS · media and entertainment · financial services and fintech · public policy and government · education and EdTech · FMCG and CPG · automotive, including electric vehicles · travel and hospitality · telecommunications · energy and utilities. The academic conjoint literature is largely policy work, which is why the replication record is heaviest there. The same designs run unchanged for a pricing study. When not to use it When you do not yet know the options. A conjoint design needs attributes to test. Use qualitative research first. When the decision is not a choice among alternatives. The method measures trade-offs between profiles. When you need an absolute number. The output is a relative effect, not a sales forecast. Evidence for your domain The human baselines record covers twelve published studies reproduced on the platform, each with its rank correlation against the original human result. That is the most direct evidence for whether the method holds in an area you care about. ## Authentication Source: https://docs.subconscious.ai/get-started/authentication Authentication Every published endpoint requires a bearer token. Get your token → app.subconscious.ai/settings Sign in and open Settings. Under Get a Subconscious.ai API key, select Generate API Token. The token appears below, under Your Access Token. Use the copy button and store it somewhere safe. tipRegenerating replaces the previous token. Anything still using the old one starts returning 403. Use the token Send it in the Authorization header on every request: curl https://api.subconscious.ai/api/v1/traits \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" A missing or invalid token returns 403. Keep it secret The token carries your account's full API access, and experiments cost money to run. Treat it as a credential: Never commit it to a repository or paste it into a shared document. Keep it in an environment variable or a secret manager, not in source. Rotate it from the settings page if you think it has leaked. ## Quickstart Source: https://docs.subconscious.ai/get-started/quickstart Quickstart This walks through one full loop: authenticate, start an experiment, wait for it, read the result. Before you start You need an access token. Get one at app.subconscious.ai/settings → Generate API Token, then copy it from Your Access Token. Full detail in Authentication. export SUBCONSCIOUS_TOKEN="your-token" export SUBCONSCIOUS_API="https://api.subconscious.ai" 1. Check your credentials Listing the trait catalogue is the cheapest authenticated call: curl "$SUBCONSCIOUS_API/api/v1/traits" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" A JSON array means you are ready. A 403 means the token is wrong or expired. 2. Start an experiment The only field an experiment truly needs is the research question. Everything else has a default. curl -X POST "$SUBCONSCIOUS_API/api/v1/experiments" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" \ -H "Content-Type: application/json" \ -d '{ "why_prompt": "What factors drive consumer choice of electric vehicles?", "experiment_type": "conjoint", "is_private": false }' The response gives you the run id to track: { "wandb_run_id": "a1b2c3d4", "wandb_run_name": "eloquent-sunset-42" } Accepted is not the same as queuedA run id does not guarantee the run was enqueued. If nothing appears within about 25 minutes, resubmit. Poll a run explains how to tell the difference. 3. Wait for it Experiments are not fast. The smallest conjoint experiment is roughly 2,400 model calls, so plan for tens of minutes, not seconds. curl "$SUBCONSCIOUS_API/api/v1/runs/a1b2c3d4/status" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" Poll every 30–60 seconds. Do not poll in a tight loop. 4. Read the results curl "$SUBCONSCIOUS_API/api/v1/runs/a1b2c3d4" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" The run carries the experimental design and the estimated effects. For what AMCEs and importance scores mean, see Methodology. Next Your first experiment: the same loop, explained rather than pasted. Design a population: target who answers. API reference: every published endpoint. ## Your first experiment Source: https://docs.subconscious.ai/get-started/your-first-experiment Your first experiment The Quickstart gets a run out the door. This page explains what that run did, so you can judge whether the answer is any good. What happens after you POST Design. The research question is turned into attributes (the features under study) and levels (the values each can take), then into an orthogonal, blocked design matrix of choice tasks. Population. A synthetic respondent population is assembled from your targeting, or from the default general population. Execution. Simulated respondents answer the choice tasks. Estimation. Three models are fitted. OLS, conditional logit, and a hierarchical Bayes mixed logit: and effects are written to the run. This takes tens of minutes. The smallest conjoint experiment is roughly 2,400 model calls. Judging the result Before you believe a finding, check three things. Did it produce artifacts? A run reporting finished with no artifacts did not succeed. See Poll a run. Do the attributes make sense? If two attributes mean nearly the same thing, their effects are split between them and both look weak. If a level is implausible, respondents avoid it and you learn nothing you can act on. Do the estimators agree? Broad agreement across the three models is evidence the effect is real. Disagreement means look closer before acting. What it does not tell you Anything about options that were not in the design. A market forecast. It is an experiment about relative preference, not a prediction of sales. A single answer for everyone. The average effect can conceal segments that move in opposite directions. Next Run an experiment: the loop in full. Methodology: what AMCE and importance mean. Human baselines: why simulated respondents are trusted at all. ## Design a population Source: https://docs.subconscious.ai/guides/design-a-population Design a population By default an experiment runs against a general population. Targeting narrows who answers. Traits Traits are the characteristics a respondent can have. Fetch the catalogue before you target: the ids are what the API expects: curl "$SUBCONSCIOUS_API/api/v1/traits" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" Each trait carries a short and long description, a measurement type, and whether it is ordinal. Target by trait Pass trait filters on the experiment request: { "why_prompt": "What factors drive consumer choice of electric vehicles?", "population_traits": { "Travel frequency": ["Weekly"] } } Target by demographics US demographic targeting goes in target_population; outside the US, use non_us_target_population. Available axes include age, income, education, racial group, home ownership, household size, and households with children. Validate before running Validation tells you whether a targeted population can actually be built. Over-constrained targeting is the most common cause of a disappointing run: each additional filter shrinks the pool, and a thin pool produces noisy estimates. curl -X POST "$SUBCONSCIOUS_API/api/v1/populations/validate" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" \ -H "Content-Type: application/json" \ -d '{ "age": [25, 45], "household_income": [50000, 150000], "state": "California", "gender": ["Female", "Male"], "number_of_records": 500 }' Use /api/v1/populations/validate-non-us for non-US populations. If you need help defining the boundary, start a population recommendation from the research question, then poll the job. Treat the completed result as a proposal. Review its assumptions and warnings, then validate the proposed population before launch. Population groups and external personas You can run against a named population group, or supply your own personas. These two are mutually exclusive: pick one. Supplying personas is the right move when you have first-party audience data; a named group is the right move when you want a familiar segment reproduced consistently across runs. Practical advice Target on what plausibly changes the decision. Filters that do not affect the choice cost you precision and buy nothing. Two people can match on every demographic filter and decide nothing alike. Target on what moves the choice. Validate first, then run. Keep the population fixed when comparing two designs. Changing the audience and the design at once makes the comparison meaningless. ## From question to decision Source: https://docs.subconscious.ai/guides/from-question-to-decision From question to decision The useful output of an experiment is a decision, not a dashboard. This guide follows the current Holodeck journey from a business question to a bounded recommendation, using a premium smartphone choice as the running example. The same journey was used for the Antler hackathon. The workflow below replaces that walkthrough's older requests and fixed waits with the current product and API contracts. Start with the decision Write down five things before opening Holodeck: QuestionSmartphone exampleWhat decision will change?Which features and price range enter the next product brief?Who owns it?The product leadWho is making the choice?US premium smartphone buyersWhat alternatives are in scope?The proposed product and current flagship competitorsWhat evidence would change the decision?A predeclared effect direction and threshold that holds across estimators and relevant segments Now state one choice question: When choosing a premium smartphone, how do buyers weigh price, camera, processor, battery, display, and weight? This is narrower than “What do people want in a phone?” It names a decision, the chooser, and the trade-offs the experiment can vary. Build the experiment in Holodeck Open Holodeck and follow the five steps shown in the experiment builder. 1. Why: What do you want to learn? Enter the choice question. Use Check suitability before continuing. The question drives the generated attributes, respondent instruction, and outcome. If it does not name a choice, stop and rewrite it. 2. When/where: Time and location Choose the country, year, and states when applicable. These values define the context respondents should use and the demographic data available to the population builder. Do not choose a location merely because it is large. Choose it because the people in that market face the decision you are studying. 3. Who: Who are you studying? Use Define characteristics for demographic boundaries, US Based Population Group for a reusable named group, or Upload Population when you have an approved first-party audience. Keep only traits that could plausibly change the choice. Validate a targeted population before launch. Check both that the requested simulated record count can be generated and that the population fits the decision. 4. What: Features to test Review every generated attribute and level. Each attribute should represent one distinct trade-off. Each level should be realistic and mutually exclusive within its attribute. Price should use the units and range the decision owner can act on. Include an opt-out when choosing none is realistic. Remove an attribute if its result would not change the decision. For the smartphone example, “processor performance” and “thermal management” may need separate operational definitions. Leaving them as overlapping labels would make their effects hard to interpret. 5. Settings: Experiment configuration Use the default settings unless the research question gives you a reason to change them. Review the respondent count, tasks per respondent, privacy, model, and any advanced settings before selecting Run experiment. The smallest run still costs time and money. Record the decision rule and analysis plan before launch, while you cannot yet optimize them around the result. Run and verify After launch, Holodeck opens Experiment Results. A successful result should show respondents, tasks per respondent, sample size, variance explained, and an Analytics Studio link. A terminal label alone is insufficient. For API runs, verify that the expected artifacts exist. See Poll a run. Read the result in decision order Open Analytics Studio and read the evidence in this order: Experiment Summary. Confirm the question, population, location, year, sample, and choice task match the plan. In the current production view, these details appear at the top of Attribute Importance. Attribute Importance. Identify which attributes moved modeled choice most within this design. Then read its feature-level effects and willingness-to-pay sections. Effects are relative to the declared baseline. Use willingness to pay only when the price coefficient has the expected direction and the feature and price coefficients share a valid scale. Market Simulation. Compare feasible products, not imaginary bundles that cannot be built or sold. Diverse Preferences. Look for segments that move against the average. Segmentation. When available, check whether the proposed action still makes sense for each decision-relevant segment. Do not turn the largest bar into the recommendation. Combine effect size, uncertainty, feasibility, segment variation, and the cost of acting. Choose the matching analytics operation The seven analytics operations answer different decision questions. Each reference page contains a checked request, response, interpretation, and do-not-infer boundary. Decision questionOperationRead the result asHow would these exact product profiles split preference?Simulate preference shareRelative preference within the submitted choice setWhich submitted share and revenue points are non-dominated?Find efficient scenariosA shortlist for further business reviewHow does one product's modeled share and revenue change with price?Simulate a price curveA conditional price trade-off, not a demand forecastWhat is the price-equivalent difference between two levels?Compare willingness to payA coefficient-scale conversionWhat is the average part worth for each level?Aggregate respondent part worthsA summary of respondent-level estimatesWhich attributes mattered most on average?Aggregate attribute importanceRelative importance within this experimentWhat is average respondent willingness to pay?Aggregate respondent willingness to payA distribution summary that still requires outlier and segment checks The same path through the API Holodeck stepAPI contractWhySet why_prompt on Create an experimentWhen/whereSet country, year, and applicable location fieldsWhoStart a population recommendation, then poll itValidate whoValidate a US population or validate a non-US populationCheck reversed scalesClassify response scale directionWhatGenerate or supply attributes and levels, then review themRunCreate the experiment and poll the runDecideRetrieve the result and call only the analytics operation that matches the decision For a complete executable client, see Run an experiment in Python. Make the decision Before treating the output as decision evidence, run the canonical research validity checklist. If a check fails, revise and rerun the design. Do not repair weak evidence by adding confidence to the prose. ## MCP server Source: https://docs.subconscious.ai/guides/mcp-server MCP server Subconscious.ai ships an MCP server, so an AI assistant can design and run experiments directly. It is the fastest way to try the platform without writing integration code. Choose an entry point Use the REST API for an application or service. The OpenAPI document is the contract. Use MCP for a local AI client such as Claude Desktop or Cursor. The tool manifest lists the supported tools and schemas. Use the source repositories when you need to inspect or contribute to the implementation. Rehoboam owns the REST schema. Ghostshell owns the MCP registry. Agents can start with /llms.txt, read the full public text at /llms-full.txt, and verify source revisions in /docs-manifest.json and /openapi/openapi-manifest.json. Supported: run locally over stdio Use your access token from Settings. Clone Subconscious-ai/ghostshell, create a Python virtual environment, and install the repository: python3 -m venv venv source venv/bin/activate pip install -e ".[dev]" Add this server to your client's MCP configuration. Use absolute paths: { "mcpServers": { "subconscious-ai": { "command": "/absolute/path/to/ghostshell/venv/bin/python3", "args": ["/absolute/path/to/ghostshell/server/main.py"], "env": { "AUTH0_JWT_TOKEN": "YOUR_TOKEN", "API_BASE_URL": "https://api.subconscious.ai" } } } } Keep the configuration private because it contains a bearer credential. Restart the client after editing its configuration. The hosted SSE transport is experimental. It accepts bearer credentials only in the Authorization header. Never put a token in a URL. Hosted setup is not recommended until its credentialed protocol smoke test is complete. You can verify the supported local protocol without calling a paid tool: python scripts/smoke_stdio_mcp.py What you can ask for The server exposes the experiment loop as tools, so requests in plain language work: "Run a conjoint experiment on what drives choice of electric vehicles." "What's the status of run a1b2c3d4?" "Show me the AMCEs for that run." Long-running experiment status is available through the status tools. The request shape The MCP layer takes a deliberately small request: the research question, the experiment type, whether the run is private, and an optional population selection. Anything else goes in an advanced object that passes through to the REST API. That small surface is a good model for your own integration too: see Run an experiment. Source The server is open at Subconscious-ai/ghostshell, including instructions for running it locally instead of using the hosted endpoint. ## Poll a run Source: https://docs.subconscious.ai/guides/poll-a-run Poll a run Starting an experiment returns immediately with a run id. Everything after that is polling. curl "https://api.subconscious.ai/api/v1/runs/$RUN_ID/status" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" States StateTerminalMeaningin-queuenoAccepted and waiting for a workerrunningnoExecutingfinishedyesCompletedfailedyesFailed during executioncrashedyesWorker diedkilledyesCancelledlostyesThe platform lost track of the runnot foundyesNo such run id Poll politely Experiments take tens of minutes. Poll every 30–60 seconds with a ceiling on total attempts. A tight loop gains you nothing and will get rate limited. Known limits The status endpoint is not fully reliableTwo failure modes are known and currently open: A queued run can report a terminal lost state. The run is often still alive. A failed run that produced no artifacts can report finished. Treat status as a hint, not as truth. The dependable check is whether the run produced artifacts. A run that reports finished and has no artifacts did not succeed, whatever the status says: curl "https://api.subconscious.ai/api/v1/runs/$RUN_ID" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" Recommended logic: Poll status until terminal, or until your timeout. On any terminal state, fetch the run and check for artifacts. Artifacts present → succeeded. Artifacts absent → treat as failed, regardless of the reported state. Accepted is not queued POST /api/v1/experiments can return a run id for a run that never starts. If a run has not appeared after roughly 25 minutes, resubmit rather than continuing to poll. If you hit this repeatedly, tell us: include the run ids in your message to support. ## Run an experiment in Python Source: https://docs.subconscious.ai/guides/python-workflow Run an experiment in Python The Quickstart uses curl and the smallest possible request. This is the fuller path: you supply the attributes and levels yourself, launch the experiment, and pull the analytics artifact when it finishes. Adapted from the workflow we hand to hackathon teams. Every field below was checked against the published spec. Setup import httpx BASE_URL = "https://api.subconscious.ai" headers = {"Authorization": f"Bearer {TOKEN}"} # Requests are slow by design. A conjoint experiment is thousands of model # calls; generation endpoints take minutes. Five minutes is a sane floor. client = httpx.Client(timeout=300.0) Get TOKEN from Settings → Generate API Token. 1. Generate attributes and levels Attributes are the features under study; levels are the values each can take. Let the platform propose them from your research question: response = client.post( f"{BASE_URL}/api/v1/product-attributes-levels", headers=headers, json={"why_prompt": "What drives consumer choice of premium smartphones?"}, ) response.raise_for_status() proposed = response.json() Read what comes back before running anything. Two attributes that mean almost the same thing split their effect between them and both look weak. A level no real product would offer produces a finding you cannot act on. Editing here is cheaper than re-running later. 2. Launch the experiment Pass your edited design as pre_cooked_attributes_and_levels_lookup: a list of [attribute, [levels...]] pairs. Omit it and the platform generates its own. experiment = { "why_prompt": "What drives consumer choice of premium smartphones?", "country": "United States", "year": "2026", "pre_cooked_attributes_and_levels_lookup": [ ["Price", ["$649.99", "$859.99", "$999.99", "$1299.99"]], ["Display", [ "6.2-inch AMOLED, 120Hz", "6.7-inch AMOLED, 120Hz", "6.7-inch foldable AMOLED, 120Hz", ]], ["Rear camera", [ "50MP main, 12MP ultrawide", "50MP main, 12MP ultrawide, 10MP telephoto 3x", "200MP main, 12MP ultrawide, 10MP telephoto 3x, 50MP telephoto 5x", ]], ["Battery", [ "4500mAh, 25W charging", "5000mAh, 45W charging", ]], ], } response = client.post(f"{BASE_URL}/api/v1/experiments", headers=headers, json=experiment) response.raise_for_status() run = response.json() run_id = run["wandb_run_id"] run_name = run["wandb_run_name"] Accepted is not queuedA run id does not guarantee the run was enqueued. If nothing appears within about 25 minutes, resubmit. See Poll a run. 3. Wait for it Expect tens of minutes. Poll every 30–60 seconds, not in a tight loop. import time def wait_for(run_id: str, timeout_s: int = 3600) -> dict: deadline = time.time() + timeout_s while time.time() < deadline: status = client.get( f"{BASE_URL}/api/v1/runs/{run_id}/status", headers=headers ).json() if status.get("status") in {"finished", "failed", "crashed", "killed", "lost"}: return status time.sleep(45) raise TimeoutError(f"{run_id} did not finish in {timeout_s}s") The status endpoint is unreliable in both directions: it can report lost for a queued run and finished for a failed one. Treat artifacts as the real signal; Poll a run explains the cross-check. 4. Retrieve the results The analytics artifact is named after the run: artifact = client.get( f"{BASE_URL}/api/v1/runs/artifact/Analytics_output_{run_name}", headers=headers, ) artifact.raise_for_status() results = artifact.json() Note it uses wandb_run_name, not wandb_run_id. Mixing them up returns nothing and looks like a missing result. For what the numbers mean. AMCEs, importance, willingness to pay, see Methodology. Complete workflow import httpx, time BASE_URL = "https://api.subconscious.ai" headers = {"Authorization": f"Bearer {TOKEN}"} client = httpx.Client(timeout=300.0) run = client.post(f"{BASE_URL}/api/v1/experiments", headers=headers, json={ "why_prompt": "What drives consumer choice of premium smartphones?", "country": "United States", "year": "2026", }).raise_for_status().json() print("started", run["wandb_run_id"]) while True: status = client.get( f"{BASE_URL}/api/v1/runs/{run['wandb_run_id']}/status", headers=headers ).json() if status.get("status") in {"finished", "failed", "crashed", "killed", "lost"}: break time.sleep(45) results = client.get( f"{BASE_URL}/api/v1/runs/artifact/Analytics_output_{run['wandb_run_name']}", headers=headers, ).json() Getting good results Spend the time on the question. why_prompt drives the attributes, the respondent instructions, and the dependent variable. A vague question produces a vague design. Keep designs narrow. More attributes means more tasks and less precision per attribute. Run a small experiment, drop what did not move choice, re-run. Set generous timeouts. Generation endpoints take minutes; the default httpx timeout of 5 seconds will fail every call. Hold the population fixed when comparing two designs. Changing the audience and the design at once makes the comparison meaningless. ## Run an experiment Source: https://docs.subconscious.ai/guides/run-an-experiment Run an experiment An experiment answers one causal question: which features of a choice move behaviour, and by how much. This guide covers the loop end to end. 1. State the question The research question (why_prompt) drives everything downstream: the attributes generated, the respondent instructions, and the dependent variable. A good question names a decision and a population: What factors drive consumer choice of electric vehicles? A vague question produces a vague design. Time spent here pays back more than anything else in the run. 2. Choose the design You can let the platform generate attributes and levels from the question, or supply your own. Generate them: curl -X POST "$SUBCONSCIOUS_API/api/v1/attributes-levels" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" \ -H "Content-Type: application/json" \ -d '{"why_prompt": "What factors drive consumer choice of electric vehicles?"}' Review what comes back before running. Attributes that overlap in meaning produce muddled effects, and levels that no real product would offer produce findings you cannot act on. 3. Select a population Defaults give you a general population. To target, see Design a population. 4. Run it Before launch, record the research contract: the decision owner and the action this result could change the population that faces the decision the primary comparison and its baseline the attributes, levels, and alternatives that are deliberately out of scope the evidence threshold for revising the decision Then check that each attribute is distinct, every level is plausible, and the population is large enough for the requested run. This is a good point to catch a design problem. The research validity checklist covers checks across the full workflow, before and after the run. curl -X POST "$SUBCONSCIOUS_API/api/v1/experiments" \ -H "Authorization: Bearer $SUBCONSCIOUS_TOKEN" \ -H "Content-Type: application/json" \ -d '{ "why_prompt": "What factors drive consumer choice of electric vehicles?", "experiment_type": "conjoint", "is_private": false }' The request model accepts around 105 fields. Nearly all are internal tuning knobs with sensible defaults, and a few are inert. Start with the four fields above; add more only when you have a reason. Size and costThe smallest conjoint experiment is roughly 2,400 model calls. Experiments cost real money to run: check the design before you launch, not after. 5. Track it See Poll a run, including the cases where the status endpoint reports the wrong thing. 6. Read the results Fetch the run for the design and estimated effects. To interpret AMCEs, importance, and willingness to pay, see Methodology. For the full path from a business question through Analytics Studio to a bounded recommendation, see From question to decision. Iterate The useful loop is narrow, not wide: run a small experiment, look at which attributes moved choice, then re-run with the dead attributes replaced. Adding attributes to an existing design costs tasks and dilutes precision. ## Human baselines Source: https://docs.subconscious.ai/human-baselines Human baselines Simulated respondents are only worth anything if they reproduce what humans do. Each study below is a published human conjoint experiment, re-run on the platform with the same attributes, levels, and design, then compared effect by effect against the original results. StudyDomainRank correlationAdam (Patient Preferences in Complementary and Conventional Medicine)Comparison of our results to the Adam et al. 2019 paperr_{s} = .8277, p < .001Adida (Immigration Policy)Comparison of our results to the Adida, Lo, and Platas 2019 paperr_{s} = .9593, p = .0002Ares (Yogurt Consumer Choice)Comparison of our results to the Rao et al. 2009 paperr_{s} = .7723, p = .009Bechtel (International Carbon Tax Policy for Environmental Mitigation)Comparison of our results to the Bechtel, Scheve, and van Lieshout 202r_{s} = .6711, p < .001Claret (Consumer Choice for Fish)Comparison of our results to the Claret, Guerrero, and Aguirre 2012 par_{s} = .9442, p = .0002Duch (COVID Vaccine Acceptance)Comparison of our results to the Duch et al. 2021 paperr_{s}=.7996, p < .001Hainmueller (Immigration Policy)Comparison of our results to the Hainmueller and Hopkins 2015 paperr_{s} = .5406, p < .001Kreps (COVID Vaccine Acceptance)Comparison of our results to the Kreps, Prasad, Brownstein et al. 2020r_{s} = .8734, p < .001Luthi (Wind Energy Policy)Comparison of our results to the Luthi and Prassler 2011 paperr_{s} = .7884, p = .0004Rao (Rural Clinician Scarcity and Job Preferences)Comparison of our results to the Rao et al. 2013 paperr_{s} = .7286, p < .001Skreli (Organic Tomatoes Product Design)Comparison of our results to the Skreli et al. 2014 paperr_{s} = .5213, p=.1008Wu (Subcompact Car Product Design)Comparison of our results to the Wu, Liao, and Chatwuthikrai 2014 paper_{s} = .7622, p = .006 Each page carries the comparison chart, a link to the original paper, and a link to the underlying run data. noteFigures were produced when each replication was run and have not been re-verified against the current platform. Treat them as the record of that replication, not as a live benchmark. ## Adam (Patient Preferences in Complementary and Conventional Medicine) Source: https://docs.subconscious.ai/human-baselines/adam-patient-preferences-in-complementary-and-conventional-medicine Adam (Patient Preferences in Complementary and Conventional Medicine) Adam (Patient Preferences in Complementary and Conventional Medicine) Adam et al use a discrete choice experiment to assess patient preferences in in Berlin and Munich, Germany. Interact with Our Data https://wandb.ai/why-earth/subconscious-ai/reports/Adam-2019--VmlldzozOTM0NTc1 rs=.8277,p<.001r_{s} = .8277, p < .001rs=.8277,p<.001 ## Adida (Immigration Policy) Source: https://docs.subconscious.ai/human-baselines/adida-immigration-policy Adida (Immigration Policy) Adida (Immigration Policy) Adida, Lo, and Platas perform conjoint analysis to determine what characteristics of Syrian refugees Americans preferred in 2016. Interact with our Data https://api.wandb.ai/links/why-earth/a54w85l6 rs=.9593,p=.0002r_{s} = .9593, p = .0002rs=.9593,p=.0002 ## Ares (Yogurt Consumer Choice) Source: https://docs.subconscious.ai/human-baselines/ares-yogurt-consumer-choice Ares (Yogurt Consumer Choice) Ares (Yogurt Consumer Choice) Ares et al carried a choice-based conjoint study to investigate the influence of three non-sensory factors on consumer choice of functional yogurts over regular ones. Interact with our Data https://api.wandb.ai/links/why-earth/kiufnenk rs=.7723,p=.009r_{s} = .7723, p = .009rs=.7723,p=.009 ## Bechtel (International Carbon Tax Policy for Environmental Mitigation) Source: https://docs.subconscious.ai/human-baselines/bechtel-international-carbon-tax-policy-for-environmental-mitigation Bechtel (International Carbon Tax Policy for Environmental Mitigation) Bechtel (International Carbon Tax Policy for Environmental Mitigation) Bechtel, Scheve, and van Lieshout use a discrete choice experiment to assess preferences of residents of the U.S., U.K., Germany, and France for various aspects of carbon tax packages. We compare the U.S. results to the pooled results. Interact with our Data https://wandb.ai/why-earth/subconscious-ai/reports/Bechtel-International-Carbon-Tax-Policy-for-Environmental-Mitigation---VmlldzozODYwNzM3 rs=.6711,p<.001r_{s} = .6711, p < .001rs=.6711,p<.001 ## Claret (Consumer Choice for Fish) Source: https://docs.subconscious.ai/human-baselines/claret-consumer-choice-for-fish Claret (Consumer Choice for Fish) Claret (Consumer Choice for Fish) Claret, Guerrero, and Aguirre use a conjoint experiment to determine what characteristics of fish are important to Spanish consumers. Interact with our Data https://api.wandb.ai/links/why-earth/g64c671m rs=.9442,p=.0002r_{s} = .9442, p = .0002rs=.9442,p=.0002 ## Duch (COVID Vaccine Acceptance) Source: https://docs.subconscious.ai/human-baselines/duch-covid-vaccine-acceptance Duch (COVID Vaccine Acceptance) Duch (COVID Vaccine Acceptance) Duch et al. use a discrete choice experiment to assess vaccine acceptance among residents of 13 countries. We compare against the results for U.S. residents. Interact with our Data https://api.wandb.ai/links/why-earth/8ctq8kkr rs=.7996,p<.001r_{s}=.7996, p < .001rs=.7996,p<.001 ## Hainmueller (Immigration Policy) Source: https://docs.subconscious.ai/human-baselines/hainmueller-immigration-policy Hainmueller (Immigration Policy) Hainmueller (Immigration Policy) Hainmueller and Hopkins use a discrete choice experiment to determine which immigrants U.S. citizens prefer based on gender, education, English language skills, country of origin, profession, job experience, work plans, reason for coming to the U.S., and prior trips. Interact with Our Data https://api.wandb.ai/links/why-earth/umlb69ur rs=.5406,p<.001r_{s} = .5406, p < .001rs=.5406,p<.001 ## Kreps (COVID Vaccine Acceptance) Source: https://docs.subconscious.ai/human-baselines/kreps-covid-vaccine-acceptance Kreps (COVID Vaccine Acceptance) Kreps (COVID Vaccine Acceptance) Kreps et al. use a discrete choice experiment to assess U.S. adults' likelihood of accepting a COVID-19 vaccination based on vaccine efficacy, duration of protection, adverse effects, agency approval, origin of manufacture, and endorsement. Interact with Our Data https://wandb.ai/why-earth/subconscious-ai/reports/Kreps-2020--VmlldzozOTIwNDI5 rs=.8734,p<.001r_{s} = .8734, p < .001rs=.8734,p<.001 ## Luthi (Wind Energy Policy) Source: https://docs.subconscious.ai/human-baselines/luthi-wind-energy-policy Luthi (Wind Energy Policy) Luthi (Wind Energy Policy) Luthi and Prassler use a discrete choice experiment to asses public sentiment about wind energy policy Interact with our Data https://api.wandb.ai/links/why-earth/iifkaaj2 rs=.7884,p=.0004r_{s} = .7884, p = .0004rs=.7884,p=.0004 ## Rao (Rural Clinician Scarcity and Job Preferences) Source: https://docs.subconscious.ai/human-baselines/rao-rural-clinician-scarcity-and-job-preferences Rao (Rural Clinician Scarcity and Job Preferences) Rao (Rural Clinician Scarcity and Job Preferences) Rao et al use a discrete choice experiment to assess physician scarcity and job preferences in India. Interact with our Data https://wandb.ai/why-earth/subconscious-ai/reports/Rao-2013--VmlldzozOTM0NTg0 rs=.7286,p<.001r_{s} = .7286, p < .001rs=.7286,p<.001 ## Skreli (Organic Tomatoes Product Design) Source: https://docs.subconscious.ai/human-baselines/skreli-organic-tomatoes-product-design Skreli (Organic Tomatoes Product Design) Skreli (Organic Tomatoes Product Design) Skreli et al. use a discrete choice experiment to assess Albanian consumers' preferences for tomatoes along the dimensions of organically grown, growing region, hothouse grown, and price. Interact with our Data https://wandb.ai/why-earth/subconscious-ai/reports/Skreli-2014--VmlldzozOTM0NjU5 rs=.5213,p=.1008r_{s} = .5213, p=.1008rs=.5213,p=.1008 ## Wu (Subcompact Car Product Design) Source: https://docs.subconscious.ai/human-baselines/wu-subcompact-car-product-design Wu (Subcompact Car Product Design) Wu (Subcompact Car Product Design) Wu, Liao, and Chatwuthikrai use a conjoint experiment to assess preferences for vehicle features among Thai consumers. Interact with our Data https://wandb.ai/why-earth/subconscious-ai/reports/Wu-2014--VmlldzozOTM1MDc0 rs=.7622,p=.006r_{s} = .7622, p = .006rs=.7622,p=.006 ## Contact Source: https://docs.subconscious.ai/support/contact Contact Product support and questions: join our Discord and ask in the #support channels. Press: press@subconscious.ai Commercial: ethicsboard@subconscious.ai When reporting a problem with a run, include the run id and the exact request body. Without the run id we cannot look up what happened. ## FAQ Source: https://docs.subconscious.ai/support/faq FAQ What is Subconscious.ai? A platform for running causal experiments at scale. Instead of recruiting human respondents, it builds a representative synthetic population and runs a randomised discrete choice experiment against it. Causal experiments of this kind are standard in product design, transport, political science, public health, and economics, wherever a decision-maker needs to know how a population will respond to different options. Who uses it? Researchers and product teams who need to know why a population chooses what it chooses: in academia, in industry, and in policy. How is this different from asking a language model? An experiment is not a question to a model. Attributes are randomised independently, respondents see structured choice tasks, and effects are estimated with the same statistics used on human conjoint data. Randomisation is what makes the result causal, and the design is what makes it measurable. Why should I trust simulated respondents? Because the platform is checked against human studies rather than assumed to work. Published human conjoint studies are replicated and compared effect by effect. See Human baselines. How long does an experiment take? Tens of minutes, not seconds. The smallest conjoint experiment is roughly 2,400 model calls. Poll every 30–60 seconds; see Poll a run. What does it cost? Experiments consume model capacity and are billed accordingly. Check your plan in Settings, and review a design before launching it rather than after. Can I use my own attributes and levels? Yes. Generate them from your question and edit, or supply your own outright. See Run an experiment. Can I bring my own audience? Yes: supply external personas, or target a population by traits and demographics. Note that external personas and named population groups are mutually exclusive. See Design a population. Is my experiment private? Set is_private: true on the request and the run is hidden from other users. My run says finished but there are no results Then it did not succeed. The status endpoint has known failure modes in both directions; artifacts are the reliable signal. See Poll a run. Is there an SDK? Not yet. The API is plain JSON over HTTP, and there is an MCP server for driving it from Claude or Cursor. The published spec is available at /openapi/subconscious.public.json if you want to generate a client. How do I report a problem? Contact us with the run id and the exact request body. ## Privacy policy Source: https://docs.subconscious.ai/support/privacy-policy Privacy policy Introduction This privacy policy (the “Policy”) applies to SUBCONSCIOUS.AI, Inc., the SUBCONSCIOUS.AI.com website, and the SUBCONSCIOUS.AI image generation platform (the “Services”) . SUBCONSCIOUS.AI, Inc. (“SUBCONSCIOUS.AI”) is platform for designing and running experiments using a large language model as a supplement. As used in this Policy, “personal data” means any information that relates to, describes, could be used to identify an individual, directly or indirectly. Applicability: This Policy applies to personal data that SUBCONSCIOUS.AI collects, uses, and discloses and which may include: (i) data collected through the Services, (ii) data collected through the process of training SUBCONSCIOUS.AI machine learning algorithms, (iii) data collected through SUBCONSCIOUS.AI websites, and (iv) data collected from third party sources. Third party sources may include, but not be limited to: public databases, commercial data sources, and the public internet. When you make purchases, we use third-party payment processors to collect credit card or other financial information. SUBCONSCIOUS.AI does not store the credit card or payment information you provide, only confirmation that payment was made. This Policy does not apply to the following information: Personal Data about SUBCONSCIOUS.AI employees and candidates, and certain contractors and agents acting in similar roles. Changes: We may update this Policy from time-to-time to reflect changes in legal, regulatory, operational requirements, our practices, and other factors. Please check this Policy periodically for updates. If any of the changes are unacceptable to you, you should cease interacting with us. When required under applicable law, we will notify you of any changes to this Policy. Definitions: Through this Policy, You, or Your means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to SUBCONSCIOUS.AI LLC. Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit). Collecting and Using Your Personal Data 2.1 Types of Data Collected 2.1.1 Personal Data –your experiments will be public and attached to your username (Put on UI) While interacting with the Services, You may provide certain personally identifiable information that could be used to contact or identify You. Personally identifiable information may include, but is not limited to: Your user name for the Services Text or image prompts you input into the Services, or public chats you maintain on the service Your IP address Usage Data Tracking Technologies and Cookies Contact Information Organizational Information like your company title Your Email Cookies Other data that you elect to send to SUBCONSCIOUS.AI 2.2 Use of Your Personal Data SUBCONSCIOUS.AI may use Personal Data for the following purposes: To provide, maintain, and improve our Service, including to monitor the usage of our Service. To manage Your account. To manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user. 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We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods. 2.5 Transfer of Your Personal Data Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in Your jurisdiction. Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information. 2.6 Security of Your Personal Data The security of Your Personal Data is important to Us, however, no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security. 3. Children's Privacy Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers. If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information. 4. Links to Other Websites Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services. 5. Changes to this Privacy Policy We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. 6. Supplemental Terms and Conditions for Certain Regions Europe If You are located in the European Economic Area (the “EEA”), Switzerland, or the United Kingdom (the “UK”) Our legal basis for collecting and using the Personal Data described in this Policy will depend on the personal data concerned and the specific context in which we collect it. However, we will normally collect personal data from you only where we have your consent to do so, where we need the personal data to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect personal data from you. SUBCONSCIOUS.AI may share information internally or with third parties, as further described in this Policy. When we share Personal Data of individuals in the EEA, Switzerland or UK with third parties, we make use of a variety of legal mechanisms to safeguard the transfer including the European Commission-approved standard contractual clauses, as well as additional safeguards where appropriate. Additionally, You have the following data protection rights: You can request access, correction, updates or deletion of your Personal Data. You can object to our processing of your Personal Data, ask us to restrict processing of your Personal Data or request portability of your Personal Data. If we have collected and processed your Personal Data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Data conducted in reliance on lawful processing grounds other than consent. You have the right to complain to a data protection authority about our collection and use of your Personal Data. In order to exercise Your rights please contact privacy@subconscious.ai California This Statement applies solely to residents of California or individuals whose information has been collected in California. SUBCONSCIOUS.AI has adopted and included this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”). Any terms used in this Statement that are defined in the CCPA have the same meaning given therein. 6.1 INFORMATION WE COLLECT In the past twelve (12) months, SUBCONSCIOUS.AI has collected the categories of personal information set forth below. We may disclose each of these categories of personal information to our service providers for our business purposes (to enable the service providers to provide) [Link] 6.2 SELLING INFORMATION SUBCONSCIOUS.AI does not sell Your Personal Information, as defined under CCPA. If in the future we do sell your personal information, we will notify you and you may have the right to opt-out of such sale. 6.3 YOUR RIGHTS AND CHOICES The CCPA provides individuals residing in California or whose Personal Information was collected in California with specific rights regarding their Personal information. The below describes your rights and how you may exercise them. Access to Specific Information and Data Portability Rights. You have the right to request that SUBCONSCIOUS.AI disclose certain information to you about our collection and use of your Personal Information over the past twelve (12) months. Once SUBCONSCIOUS.AI receives and confirms your verifiable information access request, SUBCONSCIOUS.AI must disclose to you: (i) the categories of Personal Information we collected about you; (ii) the categories of sources for the Personal Information we collected about you; (iii) our business or commercial purpose for collecting or, if applicable, selling that Personal Information; (iv) the categories of third parties with whom we share that Personal Information; (v) the specific data points or pieces of Personal Information we collected about you. If we disclosed for a business purpose or sold your Personal Information, SUBCONSCIOUS.AI must also provide separate lists that: (x) identify the personal information categories that were sold to each category of recipient in connection with sales of your Personal Information; and (y) identify the personal information categories that were provided to each category of recipient in connection with business purposes disclosures of your Personal Information. 6.4 Deletion Request Rights. You have the right to request that SUBCONSCIOUS.AI delete any of your Personal Information that we collected from you and/or retained. Unless subject to a certain limited exception, once SUBCONSCIOUS.AI receives and confirms your verifiable data deletion request, we will delete (and direct our service providers to delete) your personal information from our records. SUBCONSCIOUS.AI will notify you promptly if it determines it must deny your deletion request. 6.5 Do Not Sell Opt-Out Rights. You have the right to opt-out of any sales, as defined by the CCPA, of Personal Information by SUBCONSCIOUS.AI. However, SUBCONSCIOUS.AI does not sell your information. 6.6 EXERCISING YOUR RIGHTS To exercise your access, data portability, and deletion or do not sell opt-out rights described above, you may submit a verifiable consumer request by any of the following means: By email to privacy@subconscious.ai You may only make a verifiable consumer request for access or data portability up to two times within a 12-month period. You may make a verifiable do not sell opt-out request at any time. Any such request must: (i) provide sufficient information that allows Us to reasonably verify that you are the person about whom we collected personal information or an authorized representative thereof; and (ii) describe your request with sufficient detail such that we may understand, evaluate, and respond to it. SUBCONSCIOUS.AI cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with SUBCONSCIOUS.AI. SUBCONSCIOUS.AI will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. Only you or a person registered with the California Secretary of State that you authorize to act on your behalf may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child. 6.7 Response Timing and Format We endeavor to respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to 90 days), we will inform you in writing of the extension period and the reason for it. SUBCONSCIOUS.AI will deliver any required or requested responses or other communications in writing to you by email. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. If applicable, the response we provide will also explain any reasons we cannot comply with a request. For data portability requests, SUBCONSCIOUS.AI will provide your personal information in a format that is readily usable and transferable. SUBCONSCIOUS.AI does not charge a fee to process or respond to your verifiable consumer request unless such requests become excessive, repetitive, or manifestly unfounded or as otherwise permitted by the CCPA. If we determine that a request warrants charging a fee, we will notify you and provide you with a cost estimate before completing your request. 7. Contact Us If you have any questions about this Policy, or would otherwise like to exercise your rights under this Policy or applicable law, you can contact us at privacy@subconscious.ai ## Terms of use Source: https://docs.subconscious.ai/support/terms-of-use Terms of use Terms of Use Agreement - Last revised on: December 12, 2022 Welcome, and thank you for your interest in Subconscious.ai Inc. ("Company,” “we,” “us,” or “our”) and in (i) our platform for running experiments augmented by Large Language Models, (ii) resulting synthetic populations and experiment results (“Knowledge Base”), (iii) our website located at SUBCONSCIOUS.AI, and (iv) any other associated websites and subdomains, networks, products and SERVICES on which a link to this Terms of Use Agreement is displayed (collectively, the “SERVICE”). Certain features of the SERVICE may be subject to additional guidelines, terms, or rules, which will be posted on the SERVICE in connection with such features. All such additional terms, guidelines, and rules, including our Privacy Policy are incorporated by reference into this Agreement. PLEASE READ THIS TERMS OF USE AGREEMENT (THIS “AGREEMENT”) CAREFULLY. THIS AGREEMENT SETS FORTH THE LEGALLY BINDING TERMS AND CONDITIONS THAT GOVERN YOUR USE OF THE SERVICE. BY CLICKING “I ACCEPT,” OR OTHERWISE ACCESSING OR USING THE SERVICE, OR ANY PORTION THEREOF, YOU ACKNOWLEDGE AND AGREE THAT YOU HAVE READ, UNDERSTAND, AND AGREE TO BE BOUND BY THIS AGREEMENT. YOU REPRESENT AND WARRANT THAT YOU HAVE THE RIGHT, AUTHORITY, AND CAPACITY TO ENTER INTO THIS AGREEMENT (ON BEHALF OF YOURSELF AND, AS APPLICABLE, THE ENTITY THAT YOU REPRESENT). IF THE INDIVIDUAL ENTERING INTO THIS AGREEMENT OR OTHERWISE ACCESSING OR USING THE SERVICE IS DOING SO ON BEHALF OF, OR WITHIN HIS OR HER CAPACITY AS A REPRESENTATIVE, AGENT, OR EMPLOYEE OF, AN ENTITY, SUCH INDIVIDUAL AND SUCH ENTITY: (1) AGREE THAT THE TERMS “YOU” AND “YOUR” AS USED HEREIN APPLY TO SUCH ENTITY AND SUCH INDIVIDUAL; AND (2) REPRESENT AND WARRANT THAT THE INDIVIDUAL ENTERING INTO THIS AGREEMENT HAS THE POWER, RIGHT, AUTHORITY, AND CAPACITY TO ENTER INTO THIS AGREEMENT ON BEHALF OF SUCH ENTITY. IF YOU SUBSCRIBE TO THE SERVICE FOR A TERM (“INITIAL SUBSCRIPTION PERIOD”), THEN THE SUBSCRIPTION WILL BE AUTOMATICALLY RENEWED FOR ADDITIONAL PERIODS OF THE SAME DURATION AS THE INITIAL SUBSCRIPTION PERIOD AT COMPANY’S THEN-CURRENT RATE FOR SUCH SERVICE UNLESS YOU OPT-OUT OF THE AUTO RENEWAL IN ACCORDANCE WITH SECTION 4.5 (AUTOMATIC RENEWAL) OF THIS AGREEMENT BELOW. YOU MAY NOT ACCESS OR USE THE SERVICE OR ACCEPT THIS AGREEMENT IF YOU ARE NOT ELIGIBLE (AS DESCRIBED IN SECTION 1.1 BELOW). IF YOU DO NOT AGREE WITH ALL OF THE PROVISIONS OF THIS AGREEMENT, YOU MAY NOT ACCESS OR USE THE SERVICE. PLEASE NOTE THAT THE AGREEMENT IS SUBJECT TO CHANGE BY COMPANY IN ITS SOLE DISCRETION AT ANY TIME. See Section 10.1 of this Agreement for further information about changes to this Agreement. PLEASE REGULARLY CHECK OUR WEBSITE TO VIEW THE THEN-CURRENT TERMS. 1. ACCOUNTS 1.1 Eligibility You must be at least thirteen (13) years old to use the SERVICE. By agreeing to this Agreement, you represent and warrant to us that you are at least thirteen (13) years old. If you are at least thirteen (13) years old but less than eighteen (18) years old, you represent and warrant to us you have obtained the consent of your parent or guardian, as applicable, to agree to this Agreement and use the SERVICE. 1.2 Account Creation In order to use certain features of the SERVICE, you must register for an account (“Account”) and provide certain information about yourself as prompted in the account registration process. You represent and warrant that: (i) all required registration information you submit is truthful and accurate; and (ii) you will maintain the accuracy of such information. You may delete your Account at any time, for any reason, by contacting suppor@subconscious.ai to request deletion of your Account. Company may suspend or terminate your Account in accordance with Section 9.2 or 10.8. 1.3 Account Responsibilities. You are responsible for maintaining the confidentiality of your Account login information and are fully responsible for all activities that occur under your Account. You agree to immediately notify Company of any unauthorized use, or suspected unauthorized use, of your Account or any other breach of security. Company will not be liable for any loss or damage arising from any unauthorized use of your Account or your failure to comply with the above requirements. 2. ACCESS TO THE SERVICE 2.1 Access and Use Subject to this Agreement, Company grants you a non-exclusive, revocable, limited, nontransferable, non-assignable, right and license to (i) use and access the SERVICE, and (ii) to download, install, and use any application programming interfaces, software development kits, executable software, instructions, documentation, and other related materials provided by Company (the “Integration Materials”) for the purpose of integrating the SERVICE into your Development Environment (as defined in Section 3.1 below), in each case solely for your personal or internal business use, as applicable, and subject to any use limitations put in place or provided by Company. If you elect to integrate the SERVICE into your Development Environment (as defined in Section 3.1 below), you agree that you will only do so in a manner that complies with Company’s published documentation. 2.2 Certain Restrictions and User Conduct The SERVICE and Integration Materials are made available to you solely for your own personal or internal business use, as applicable. You shall not, directly or indirectly, and shall not authorize any third party to: (i) decompile, disassemble, reverse engineer, or otherwise attempt to derive any source code, structure, ideas, algorithms, or associated know-how of, the SERVICE or Integration Materials, or reconstruct, or discover, any hidden or non-public elements of the SERVICE or Integration Materials; (ii) translate, adapt, or modify the SERVICE, Integration Materials or any portion thereof; (iii) except as necessary to integrate the SERVICE with your Development Environment (as defined in Section 3.1 below) using the Integration Materials in accordance with our documentation, write or develop any program based upon the SERVICE or any portion thereof; (iv) use the SERVICE or Integration Materials in any manner for the purpose of developing, distributing or making accessible products or SERVICEs that compete with the SERVICE or Integration Materials; (v) sell, sublicense, transfer, assign, lease, rent, distribute, or grant a security interest in the SERVICE, Integration Materials or any rights thereto; (vi) export, sell or distribute any content or portion of the SERVICE or Integration Materials, allow access to the SERVICE (or any content or other portion thereof) or Integration Materials by any third persons, make the SERVICE or Integration Materials available on a SERVICE bureau basis, or otherwise access or use the SERVICE for the benefit of a third party; (vii) permit your Account on the SERVICE to be accessed or used by any persons other than your employee personnel; (viii) attempt to engage in or engage in, any potentially harmful acts that are directed against the SERVICE, including but not limited to violating or using manual or automated software or other means to access, “scrape,” “crawl” or “spider” any pages contained in the SERVICE or interfering with the use of SERVICE by any other user, host or network; (ix) transmit unlawful, infringing, or harmful User Content (as defined in Section 3.4) or other data or code that you are not authorized to transmit, either to or from the SERVICE; (x) interfere or attempt to interfere with, disrupt, or create an undue burden on servers or networks connected to the SERVICE, including by means of overloading, “flooding,” “spamming,” “mail bombing,” or “crashing” the SERVICE, or violate the regulations, policies or procedures of such networks; (xi) attempt to violate any security features of the SERVICE or gain unauthorized access to the SERVICE (or to other computer systems or networks connected to or used together with the SERVICE), whether through password mining or any other means; (xii) alter or remove any trademarks or proprietary notices contained in or on the SERVICE or Integration Materials; (xiii) engage in framing, mirroring, or otherwise simulating the appearance or function of the SERVICE; (xiv) perform or publish any performance or benchmark tests or analyses relating to the SERVICE or Integration Materials; (xv) make any User Content (as defined in Section 3.4 below) available on or through the SERVICE that infringes, violates or misappropriates any patent, trademark, trade secret, copyright, right of publicity, privacy right or other right of any person or entity or is unlawful, threatening, abusive, harassing, defamatory, libelous, deceptive, fraudulent, invasive of another’s privacy, tortious, indecent, obscene, offensive, or profane; (xvi) make any User Content (as defined in Section 3.4 below) available on or through the SERVICE that constitutes unauthorized or unsolicited advertising, junk or bulk e-mail, involves commercial activities and/or sales, such as contests, sweepstakes, barter, advertising, or pyramid schemes without Company’s prior written consent, or impersonates any person or entity, including any employee or representative of Company; (xvii) make available on or through the SERVICE or Integration Materials any computer code, programs, or programming devices that are designed to disrupt, modify, access, delete, damage, deactivate, disable, harm, or otherwise impede in any manner, the operation of the SERVICE or any other associated software, firmware, hardware, computer system, or network (including, without limitation, “Trojan horses,” “viruses,” “worms,” “time bombs,” “time locks,” “devices,” “traps,” “access codes,” or “drop dead” or “trap door” devices) or any other harmful, malicious, or hidden procedures, routines or mechanisms that would cause the SERVICE to cease functioning or to damage or corrupt data, storage media, programs, equipment, or communications, or otherwise interfere with operation; or (xviii) otherwise use the SERVICE or Integration Materials except as expressly permitted hereunder. 2.3 Updates You understand that the SERVICE and Integration Materials are evolving. As a result, Company may require you to accept updates to previously installed Integration Materials. You acknowledge and agree that Company may update the SERVICE and Integration Materials with or without notifying you. Additionally, you may need to update third-party software from time to time in order to use the SERVICE and Integration Materials. 2.4 Beta Features and Tools FROM TIME TO TIME, COMPANY MAY OFFER NEW “BETA” FEATURES OR TOOLS WITH WHICH ITS USERS MAY EXPERIMENT. SUCH FEATURES OR TOOLS ARE OFFERED SOLELY FOR EXPERIMENTAL PURPOSES AND WITHOUT ANY WARRANTY OF ANY KIND, AND MAY BE MODIFIED OR DISCONTINUED AT COMPANY’S SOLE DISCRETION. 2.5 Support or Maintenance You acknowledge and agree that, unless you have purchased a SERVICE that expressly includes Support SERVICEs, Company will have no obligation to provide you with any support or maintenance in connection with the SERVICE or Integration Materials. 2.6 Ownership You acknowledge that all the intellectual property rights, including copyrights, patents, trademarks, and trade secrets, in the Integration Materials, SERVICE and its content are owned by Company or Company’s suppliers or licensors. Neither this Agreement (nor your access to or use of the SERVICE) transfers to you or any third party any rights, title, or interest in or to such intellectual property rights, except for the limited access rights expressly set forth in Section 2.1. Company and its suppliers reserve all rights not granted in this Agreement. There are no implied licenses granted by Company under this Agreement. (Name of our brain picture) Icon and all related graphics, logos, SERVICE marks and trade names used on or in connection with the SERVICE are the trademarks of Company and may not be used without permission in connection with your, or any third-party, products or services. Other trademarks, SERVICE marks and trade names that may appear on or in the SERVICE are the property of their respective owners. 3. USER CONTENT AND FEEDBACK 3.1 Third Party Software and Databases The Integration Materials are designed to allow you to integrate the SERVICE into a development environment that is hosted by you or a third party SERVICE provider (“Development Environment”). In the event that you choose to integrate a Development Environment with the SERVICE, you will retain ownership of all of your rights in any data, information, materials and content stored in or accessible via such Development Environment (collectively, “Your Data”), subject to the licenses set forth below. You are solely responsible for Your Data and any Development Environment that you choose to integrate with the SERVICE. You assume all risks associated with use of Your Data and any Development Environment, and Company is not obligated to backup any of Your Data. 3.2 Metadata In the event that a user chooses to integrate a Development Environment with the SERVICE or Integration Materials, Company may collect, access, and process metadata related to model and feature/metric performance or importance, dataset summary statistics, and other associated statistical metadata (“Metadata”). You agree that Company will have the right, but not the obligation, to collect, access, and process such Metadata. 3.3 Hosting Customer Data on the SERVICE The SERVICE may include a feature that allows you to choose to pull a copy of Your Data from your Development Environment and upload it to the SERVICE for the purpose of enabling the SERVICE to run models or other calculations specified by you. In the event that you elect to provide Your Data to the SERVICE, you hereby grant Company a non-exclusive right and license to collect, access, process, use and reproduce Your Data for the purpose of providing the SERVICE to You. You further agree not to provide, and represent and warrant that any of Your Data or other User Content (as defined in Section 3.4 below) that is provided to the SERVICE will not contain: (i) any Sensitive Information (as defined below in this Section 3.3), (ii) any Personal Information (as defined below in this Section 3.3); or (iii) any content or material that is otherwise objectionable to us in our sole discretion. As used herein, “Sensitive Information” means (a) individually identifiable health information or protected health information as those terms are defined by the Health Insurance Portability and Accountability Act (“HIPAA”) and its implementing regulations; (b) credit, debit or other payment card data subject to the Payment Card Industry Data Security Standard (“PCI DSS”); (c) Social Security numbers, Social insurance numbers, passport numbers, driver’s license numbers or other government-issued identification numbers; (d) financial account numbers; (e) online account credentials; or (f) other information governed by the Fair Credit Reporting Act, Gramm-Leach-Bliley Act, or Children’s Online Privacy Protection Act. “Personal Information” means any information that constitutes “personal information”, “personal data”, “personally identifiable information” or similar term that is subject to privacy laws, including but not limited to the California Consumer Privacy Act of 2018 (“CCPA”) and the General Data Protection Regulation 2016/679 (EU) (“GDPR”). Customer acknowledges that Company is not a business associate (as that term is defined under HIPAA) or a payment card processor. 3.4 User Content You acknowledge that any data (including Your Data and Metadata), models, content, materials, text, and other materials that are uploaded to or provided to the SERVICE (collectively, “User Content”) are the sole responsibility of the party from whom such User Content originated. This means that you and other users of the SERVICE, and not Company, are responsible for all User Content that is accessible through the SERVICE. You understand that when using the SERVICE you will be exposed to User Content from a variety of sources and acknowledge that User Content may be inaccurate, incomplete, misleading, offensive, indecent or objectionable. You use all User Content at your own risk, and you agree that Company will not be responsible for any liability incurred as the result of your use of User Content. Without limiting the foregoing, you acknowledge that all User Content is provided for informational purposes only, and that it should not be taken as professional advice. You acknowledge that Company has no obligation to pre-screen User Content, although Company reserves the right in its sole discretion to monitor and review the SERVICE and pre-screen, refuse or remove any User Content at any time, for any reason or no reason, including if Company believes it violates this Agreement or is otherwise objectionable. By entering into the Agreement, you hereby provide your irrevocable consent to such monitoring. 3.5 License to User Content Company does not claim ownership of User Content. However, when you as a user post, upload or publish User Content on or in the SERVICE (or, in the case of Metadata or Your Data, integrate a Development Environment and/or Your Data with the SERVICE or Integration Materials), then, subject to any applicable Account settings that you select, you grant Company a fully paid, royalty-free, perpetual, irrevocable, worldwide, royalty-free, non-exclusive and fully sublicensable right (including any moral rights) and license to use, license, distribute, reproduce, modify, adapt, publicly perform, and publicly display such User Content (in whole or in part) for the purposes of operating and providing the SERVICE to you and to our other users. Please remember that other users may search for, see, use, modify and reproduce any of User Content that you submit or publish to the Knowledge Base or any other “public” or generally accessible area of the SERVICE. By submitting or publishing any User Content to the Knowledge Base or any other “public” or generally accessible area of the SERVICE, you grant a license to such User Content under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License. Additionally, you represent that you own such User Content or have all necessary rights to such User Content to enable you to license such User Content under the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License (and that such User Content is provided to with proper attribution, as applicable). Please note that the Creative Commons Attribution-ShareAlike 3.0 Unported License does allow commercial uses of your User Content as long as such use is compliant with the license terms. You agree that Company may provide attribution to you by your username (which may be a pseudonym) as the contributor of such User Content on the SERVICE through hyperlink and/or through providing a list of all user-contributors. 3.6 Re-Use of User Content The SERVICE contains User Content which is published by our users, subject to the terms of the Creative Commons Attribution-ShareAlike 3.0 Unported License. When re-using any such User Content that we host, you agree to comply with the relevant attribution requirements of such license. When modifying or making additions to such User Content that you have obtained from the SERVICE, you agree to license the modified or added content under the Creative Commons Attribution-ShareAlike 3.0 Unported License or a later version thereof. 3.7 Feedback If you provide Company with any feedback, ideas or suggestions regarding the SERVICE or Integration Materials (“Feedback”), you hereby grant to Company a fully paid, royalty-free, perpetual, irrevocable, worldwide, non-exclusive, and fully sublicensable right and license to use, reproduce, perform, display, distribute, adapt, modify, re-format, create derivative works of, and otherwise commercially or non-commercially exploit in any manner, any and all Feedback, and to sublicense the foregoing rights, in connection with the operation and maintenance of the SERVICE, Integration Materials and/or Company’s business. You acknowledge and agree that Company has no obligation with respect to such Feedback and that Company will treat any Feedback you provide to Company as non-confidential. You agree that you will not submit to the Company any information or ideas that you consider to be confidential or proprietary. 3.8 Representations and Warranties You represent and warrant that you will comply with all applicable laws and have all necessary right, title, interest, authorizations, consents and permissions to: (i) integrate the SERVICE with your Development Environment and access, provide, provide access to, and request Company access, disclose, or submit any of Your Data, User Content, and Feedback, as applicable, that you provide, provide access to, disclose, or submit to Company or the SERVICE, or that you authorize or request Company to access on your behalf, as applicable; (ii) grant the rights, licenses and permissions granted hereunder with respect to Your Data, other User Content, and Feedback; and (iii) access and permit Company to access on your behalf any Development Environment and Your Data, as applicable. 3.9 Procedure for Making Claims of Copyright Infringement It is Company’s policy to terminate the Account of any user who repeatedly infringes copyright upon prompt notification to Company by the copyright owner or the copyright owner’s legal agent. Without limiting the foregoing, if you believe that your work has been copied and posted on the SERVICE in a way that constitutes copyright infringement, please provide our Copyright Agent with the following information: (1) an electronic or physical signature of the person authorized to act on behalf of the owner of the copyright interest; (2) a description of the copyrighted work that you claim has been infringed; (3) a description of the location on the SERVICE of the material that you claim is infringing; (4) your address, telephone number and e-mail address; (5) a written statement by you that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent or the law; and (6) a statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright owner or authorized to act on the copyright owner’s behalf. Contact information for Company’s Copyright Agent for notice of claims of copyright infringement is as follows: ??? 4. FEES AND PURCHASE TERMS 4.1 Payment You agree to pay all fees or charges to your Account in accordance with the fees, charges and billing terms in effect at the time a fee or charge is due and payable. You must provide Company with a valid credit card (Visa, MasterCard, or any other issuer accepted by us) or PayPal account of a payment provider (“Payment Provider”), or purchase order information, as a condition to signing up for a paid subscription to the SERVICE. Your Payment Provider agreement governs your use of the designated credit card or PayPal account, and you must refer to that agreement, not this Agreement, to determine your rights and liabilities. By providing Company with your credit card number or PayPal account and associated payment information, you agree that Company is authorized to immediately invoice your Account for all fees and charges due and payable to Company hereunder and that no additional notice (unless otherwise required by applicable law) or consent is required. You agree to immediately notify Company of any change in your billing address or the credit card or PayPal account used for payment hereunder. Company reserves the right at any time to change its prices and billing methods, either immediately upon posting on our website or by e-mail delivery to you. 4.2 SERVICE Subscription Fees Except as set forth in Section 4.6, you will be responsible for payment of the applicable fee for any SERVICE (each, a “SERVICE Subscription Fee”) at the time you select your subscription package (each, a “SERVICE Commencement Date”). Except as set forth in the Agreement, all fees for the SERVICE are non-refundable. No contract will exist between you and Company for the SERVICE until Company accepts your order by a confirmatory e-mail or other appropriate means of communication. 4.3 Taxes The payments required under Section 4.2 of this Agreement do not include any Sales Tax that may be due in connection with the SERVICEs provided under this Agreement. If Company determines it has a legal obligation to collect a Sales Tax from you in connection with this Agreement, Company shall collect such Sales Tax in addition to the payments required under Section 4.2 of this Agreement. If any SERVICE, or payments for any SERVICE, under this Agreement is subject to any Sales Tax in any jurisdiction and you have not remitted the applicable Sales Tax to Company, you will be responsible for the payment of such Sales Tax and any related penalties or interest to the relevant tax authority, and you will indemnify Company for any liability or expense Company may incur in connection with such Sales Taxes. Upon Company’s request, you will provide it with official receipts issued by the appropriate taxing authority, or other such evidence that you have paid all applicable taxes. For purposes of this section, “Sales Tax” shall mean any sales or use tax and any other tax measured by sales proceeds that is the functional equivalent of a sales tax where the applicable taxing jurisdiction does not otherwise impose a sales or use tax. 4.4 Withholding Taxes You agree to make all payments of fees to Company free and clear of, and without reduction for, any withholding taxes. Any such taxes imposed on payments of fees to Company will be your sole responsibility, and you will provide Company with official receipts issued by the appropriate taxing authority, or such other evidence as we may reasonably request, to establish that such taxes have been paid. 4.5 Automatic Renewal Your subscription will continue indefinitely until terminated in accordance with this Agreement. If you do not wish your Account to renew automatically, or if you want to terminate your subscription, please contact Company at support@subconscious.ai and we will remove your account within 24 hours. 4.6 Free Trials and Other Promotions Any free trial or other promotion that provides a user level access to the SERVICE must be used within the specified time of the trial. At the end of the trial period, your use of that SERVICE will expire and any further use of the SERVICE is prohibited unless you pay the applicable subscription fee. If you are inadvertently charged for a subscription, please contact Company to have the charges reversed. 5.INDEMNIFICATION You agree to indemnify and hold Company and its affiliates, officers, employees, partners, suppliers, licensors and agents (each, a “Company Party”) harmless, from any losses, costs, liabilities and expenses (including reasonable attorneys’ fees) relating to or arising out of any and all of the following: (i) your use of the SERVICE or Integration Materials in violation of this Agreement; (ii) your violation of applicable laws or regulations or the rights of another party; (iii) your User Content, or (iv) your use of or reliance on any third party User Content or other information sourced from our users that is hosted on the SERVICE. Company reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with Company in asserting any available defenses. This provision does not require you to indemnify any of Company Parties for any unconscionable commercial practice by such Company Party or for such Company Party’s fraud, deception, false promise, misrepresentation or concealment, or suppression or omission of any material fact in connection with the Company’s website or any SERVICE or Integration Materials provided hereunder. 6. THIRD-PARTY LINKS & ADS; OTHER USERS 6.1 Third-Party Links The SERVICE may contain links to third-party websites and SERVICEs, including third party platforms (“Third-Party Links”). Such Third-Party Links are not under the control of Company, and Company is not responsible for any Third-Party Links. Company provides access to these Third-Party Links only as a convenience to you, and does not review, approve, monitor, endorse, warrant, or make any representations with respect to Third-Party Links. Your use of all Third-Party Links is at your own risk, and you should apply a suitable level of caution and discretion in doing so. When you click on any of the Third-Party Links, the applicable third party’s terms and policies apply, including the third party’s privacy and data gathering practices. You should make whatever investigation you feel necessary or appropriate before proceeding with any transaction in connection with such Third-Party Links. 6.2 User Interactions You are solely responsible for your interactions with other users of the SERVICE and any other parties with whom you interact; provided, however, that Company reserves the right, but has no obligation, to intercede in any user disputes. You agree that Company will not be responsible for any liability incurred as the result of such interactions and that you interact with other users at your own risk. 6.3 Release You hereby release and forever discharge Company (and its officers, employees, agents, successors, and assigns) from, and hereby waive and relinquish, each and every past, present and future dispute, claim, controversy, demand, right, obligation, liability, action and cause of action of every kind and nature (including personal injuries, death, and property damage), that has arisen or arises directly or indirectly out of, or that relates directly or indirectly to any interactions with, or act or omission of, other SERVICE users or any Third-Party Links. If you are a California resident, you hereby waive California Civil Code Section 1542, which states, “A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party.” The foregoing release does not apply to any claims, demands, or any losses, damages, rights and actions of any kind, including personal injuries, death or property damage for any unconscionable commercial practice by a Company Party or for such Company Party’s fraud, deception, false, promise, misrepresentation or concealment, suppression or omission of any material fact in connection with the Company’s website or any SERVICE provided hereunder. 7. DISCLAIMERS 7.1 As Is THE SERVICE, INTEGRATION MATERIALS, AND ALL MATERIALS, DATA, USER CONTENT, INFORMATION OR OTHER CONTENT ACCESSIBLE THROUGH ANY OF THE FOREGOING, IS PROVIDED ON AN “AS-IS” AND “AS AVAILABLE” BASIS, AND THE COMPANY PARTIES EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING ALL WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUIET ENJOYMENT, ACCURACY, OR NON-INFRINGEMENT. THE COMPANY PARTIES MAKE NO WARRANTY THAT THE SERVICE WILL MEET YOUR REQUIREMENTS, WILL BE AVAILABLE ON AN UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE BASIS, OR THAT THE SERVICE OR THE RESULTS OBTAINED FROM USING THE SERVICE WILL BE ACCURATE, RELIABLE, FREE OF VIRUSES OR OTHER HARMFUL CODE, COMPLETE, LEGAL, OR SAFE. THE SERVICE MAY BE SUBJECT TO DELAYS, CANCELLATIONS AND OTHER DISRUPTIONS. THE COMPANY PARTIES MAKE NO WARRANTY, REPRESENTATION OR CONDITION WITH RESPECT TO THE SERVICE OR THE RESULTS OR METADATA DERIVED FROM USING THE SERVICE, INCLUDING BUT NOT LIMITED TO, THE QUALITY, EFFECTIVENESS, REPUTATION AND OTHER CHARACTERISTICS. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM COMPANY OR THROUGH THE SERVICE WILL CREATE ANY WARRANTY NOT EXPRESSLY MADE HEREIN. IF APPLICABLE LAW REQUIRES ANY WARRANTIES WITH RESPECT TO THE SERVICE, ALL SUCH WARRANTIES ARE LIMITED IN DURATION TO NINETY (90) DAYS FROM THE DATE OF YOUR FIRST USE OF THE SERVICE. 7.2 No Liability for Conduct of Third Parties YOU ACKNOWLEDGE AND AGREE THAT THE COMPANY PARTIES ARE NOT LIABLE, AND YOU AGREE NOT TO SEEK TO HOLD THE COMPANY PARTIES LIABLE, FOR THE CONDUCT OF THIRD PARTIES, INCLUDING OPERATORS OF EXTERNAL SITES, AND THAT THE RISK OF INJURY FROM SUCH THIRD PARTIES RESTS ENTIRELY WITH YOU. THE COMPANY PARTIES MAKE NO WARRANTY THAT ANY GOODS OR SERVICES PROVIDED BY THIRD PARTIES WILL MEET YOUR REQUIREMENTS OR BE AVAILABLE ON AN UNINTERRUPTED, SECURE, OR ERROR-FREE BASIS. COMPANY MAKES NO WARRANTY REGARDING THE QUALITY OF ANY SUCH GOODS OR SERVICES, OR THE ACCURACY, TIMELINESS, TRUTHFULNESS, COMPLETENESS OR RELIABILITY OF ANY USER CONTENT OBTAINED THROUGH THE SERVICE. 8. LIMITATION ON LIABILITY TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL ANY COMPANY PARTY BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY LOST PROFITS, LOST DATA OR REVENUE, DAMAGES OR COSTS DUE TO LOSS OF PRODUCTION OR USE, COSTS OF PROCUREMENT OF SUBSTITUTE PRODUCTS, OR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL OR PUNITIVE DAMAGES ARISING FROM OR RELATING TO THIS AGREEMENT OR YOUR USE OF, OR INABILITY TO USE, THE SERVICE, INTEGRATION MATERIALS, USER CONTENT OR ANY PORTION THEREOF, EVEN IF SUCH COMPANY PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. ACCESS TO, AND USE OF, THE SERVICE, INTEGRATION MATERIALS AND ANY USER CONTENT IS AT YOUR OWN DISCRETION AND RISK, AND YOU WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR DEVICES OR COMPUTER SYSTEMS, OR LOSS OF DATA RESULTING THEREFROM. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, THE COMPANY PARTIES WILL NOT BE LIABLE TO YOU FOR MORE THAN THE GREATER OF: (A) THE TOTAL AMOUNT PAID TO COMPANY BY YOU DURING THE SIX-MONTH PERIOD PRIOR TO THE ACT, OMISSION OR OCCURRENCE GIVING RISE TO SUCH LIABILITY; OR (B) $100. THE EXISTENCE OF MORE THAN ONE CLAIM WILL NOT ENLARGE THIS LIMIT. THE LIMITATIONS OF DAMAGES SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN COMPANY AND YOU. THE FOREGOING LIMITATIONS ON LIABILITY AND CAP ON LIABILITY SHALL NOT APPLY TO LIABILITY OF A COMPANY PARTY FOR (I) DEATH OR PERSONAL INJURY CAUSED BY A COMPANY PARTY’S NEGLIGENCE; OR FOR (II) ANY INJURY CAUSED BY A COMPANY PARTY’S FRAUD OR FRAUDULENT MISREPRESENTATION. 9. TERM AND TERMINATION 9.1 Agreement Term This Agreement commences on the date when you accept this Agreement (as described in the preamble above) will remain in full force and effect while you use the SERVICE, subject to Section 10.1 below 9.2 Termination of SERVICE by Company Company will have thirty (30) days from the SERVICE Commencement Date, or any Renewal Commencement Date, for any SERVICE hereunder, to cancel such SERVICE, in which case Company will refund your SERVICE Subscription Fee (if already paid pursuant to Section 4.1 or 4.2) for the applicable SERVICE. Except as set forth above, the SERVICE Subscription Fee for any SERVICE shall be non-refundable. If timely payment cannot be charged to your Payment Provider for any reason, if you have materially breached any provision of the Agreement, or if Company is required to do so by law (e.g., where the provision of the Website, the Integration Materials or the SERVICE is, or becomes, unlawful), Company has the right to, immediately and without notice, suspend or terminate any SERVICE provided to you. You agree that all terminations for cause shall be made in Company’s sole discretion and that, except as expressly set forth in this Section 9.2, Company shall not be liable to you or any third party for any termination of your Account. 9.3 Termination of SERVICE by You If you want to terminate your Account, you may do so by (a) notifying Company at any time and (b) closing your Account for the SERVICE. Your notice should be sent, in writing, to Company’s address set forth below. YOUR SUBSCRIPTION TO THE SERVICE WILL CONTINUE AT THE END OF EACH SUBSCRIPTION PERIOD UNLESS YOU CANCEL YOUR SUBSCRIPTION IN ACCORDANCE WITH THE PROCEDURE SET FORTH IN SECTION 4.5. 9.4 Effect of Termination Upon termination of your rights under this Agreement, your Account and right to access and use the SERVICE will terminate immediately. Except as expressly set forth in Section 9.2, Company will not have any liability whatsoever to you for any termination of your rights under this Agreement, including for termination of your Account. Even after your rights under this Agreement are terminated, the following provisions of this Agreement will remain in effect: Sections 2.2, 2.6 and 3.3 through 10. 9.5 No Subsequent Registration If your registration(s) with, or ability to access, the SERVICE or any other Company community, is discontinued by Company due to your violation of any portion of the Agreement or for conduct otherwise inappropriate for the community, then you agree that you shall not attempt to re-register with or access the SERVICE or any Company community through use of a different member name or otherwise, and you acknowledge that you will not be entitled to receive a refund for fees related to the SERVICE to which your access has been terminated. In the event that you violate the immediately preceding sentence, Company reserves the right, in its sole discretion, to immediately take any or all of the actions set forth herein without any notice or warning to you. 10.GENERAL 10.1 Changes This Agreement is subject to occasional revision. If we make any substantial changes, we may require you to accept the changes, notify you by sending you an e-mail to the last e-mail address you provided to us (if any), and/or by prominently posting notice of the changes on the SERVICE. You are responsible for providing us with your most current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. Any changes to this Agreement will be effective upon the earliest of when you provide your acceptance of the changes, thirty (30) calendar days following our dispatch of an e-mail notice to you (if applicable), and thirty (30) calendar days following our posting of notice of the changes on the SERVICE. The changes will be effective immediately for new users of the SERVICE. Continued use of our SERVICE following notice of such changes shall indicate your acknowledgement and acceptance of such changes and agreement to be bound by the terms and conditions of such changes. 10.2 Notice Where Company requires that you provide an e-mail address, you are responsible for providing Company with your most current e-mail address. In the event that the last e-mail address you provided to Company is not valid, or for any reason is not capable of delivering to you any notices required/ permitted by the Agreement, Company’s dispatch of the e-mail containing such notice will nonetheless constitute effective notice. You may give notice to Company at the following address: ADDRESS. Such notice shall be deemed given when received by Company by letter delivered by nationally recognized overnight delivery SERVICE or first-class postage prepaid mail at the above address. 10.3 International Users The SERVICE is controlled and offered by Company from its facilities in the United States of America. Company makes no representations that the SERVICE or Integration Materials are appropriate or available for use in other locations. Those who access or use the SERVICE or Integration Materials from other countries do so at their own volition and are responsible for compliance with local law. 10.4 Government Users The SERVICE and Integration Materials are commercial computer software and commercial computer software documentation. If you are a U.S. Government agency, this Agreement constitutes the entire agreement between the parties and is binding on government users in accordance with the policy stated at Federal Acquisition Regulation (FAR) 48 CFR 12.212 (for non-defense agencies) or Defense FAR Supplement (DFARS) 48 CFR 227.7202 (for defense agencies). 10.5 Export The SERVICE may be subject to U.S. export control laws and may be subject to export or import regulations in other countries. You agree not to export, reexport, or transfer, directly or indirectly, any U.S. technical data acquired from Company, or any products utilizing such data, in violation of the United States export laws or regulations. 10.6 Consumer Complaints Company is located at the address in Section 10.10. If you are a California resident, you may report complaints to the Complaint Assistance Unit of the Division of Consumer Product of the California Department of Consumer Affairs by contacting them in writing at 400 R Street, Sacramento, CA 95814, or by telephone at (800) 952-5210. 10.7 Electronic Communications The communications between you and Company use electronic means, whether you use the SERVICE or send us emails, or whether Company posts notices on the SERVICE or communicates with you via email. For contractual purposes, you: (a) consent to receive communications from Company in an electronic form; and (b) agree that all terms and conditions, agreements, notices, disclosures, and other communications that Company provides to you electronically satisfy any legal requirement that such communications would satisfy if it were provided in a hardcopy writing. The foregoing does not affect your non-waivable rights. 10.8 Monitoring and Enforcement Company reserves the right to: (a) remove or refuse to post any of your User Content for any or no reason in our sole discretion; (b) take any action with respect to any of your User Content that we deem necessary or appropriate in our sole discretion, including if we believe that such User Content violates this Agreement, infringes any intellectual property right or other right of any person or entity, threatens the personal safety of users of the SERVICE or the public, or could create liability for the Company; (c) disclose your identity or other information about you to any third party who claims that material posted by you violates their rights, including their intellectual property rights or their right to privacy; (d) take appropriate legal action, including without limitation, referral to law enforcement, for any illegal or unauthorized use of the SERVICE; and/or (e) terminate or suspend your access to all or part of the SERVICE all for any or no reason, including without limitation, any violation of this Agreement. 10.9 Entire Agreement This Agreement constitutes the entire agreement between you and us regarding the use of the SERVICE. Our failure to exercise or enforce any right or provision of this Agreement shall not operate as a waiver of such right or provision. The section titles in this Agreement are for convenience only and have no legal or contractual effect. The word “including” means “including without limitation”. If any provision of this Agreement is, for any reason, held to be invalid or unenforceable, the other provisions of this Agreement will be unimpaired, and the invalid or unenforceable provision will be deemed modified so that it is valid and enforceable to the maximum extent permitted by law. This Agreement shall be governed in all respects by California law, excluding any conflict of laws principles that would require the application of the laws of another jurisdiction. You and Company hereby submit to the exclusive personal jurisdiction and venue of the state and federal courts in the Northern District of California. Your relationship to Company is that of an independent contractor, and neither party is an agent or partner of the other. This Agreement, and your rights and obligations herein, may not be assigned, subcontracted, delegated, or otherwise transferred by you without Company’s prior written consent, and any attempted assignment, subcontract, delegation, or transfer in violation of the foregoing will be null and void. Company may freely assign this Agreement. The terms and conditions set forth in this Agreement shall be binding upon assignees. 10.10 Contact Information: support@subconscious.ai