Wu (Subcompact Car Product Design)

Wu (Subcompact Car Product Design)

Wu, Liao, and Chatwuthikrai use a conjoint experiment to assess preferences for vehicle features among Thai consumers.

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https://wandb.ai/why-earth/subconscious-ai/reports/Wu-2014--VmlldzozOTM1MDc0

$$r_{s} = .7622, p = .006$$